I'm the operator who couldn't sit still.
How it started
I started in 2014 at a brand-side marketing job in Cairo. Climbed the ladder fast. Agencies sell motion, brands buy outcomes. Most marketers confuse the two. I never did.
Why the agency
Started Fadaa Marketing in 2019. Five years later we run media for 120+ brands across Egypt and the GCC. The real product was the playbook we built running 1,000+ campaigns.
Why AI now
Late 2024 I shipped a tool in 15 days that would have cost $80,000 and 6 months. That moment broke my brain. Not because of the time saved — because of what it means for everyone who still buys SaaS instead of building it.
Why teach
Because the gap between operators-who-build and everyone-else is widening fast. The MENA founder who can ship today eats tomorrow's market. I want to be on the inside of that crew.
Ads don't fix broken businesses. AI doesn't fix broken thinking. The playbook starts upstream.
Get the Operator-Builder Cheatsheet
12 questions that separate builders who ship from those who plan. The same questions I run through every time I start something new.